Category Archives: About Us

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Nilesh Waradkar   Predictive Data Science Practice Manager Nilesh holds 10 years of experience in retail analytics and forecasting. He has built Item Movement Predictive Models as well Targeted Communication solutions for Wal-Mart, Sam’s Club, Tops Markets, Giant Eagle, Rite Aid Corporation and Ahold USA. Nilesh holds a Master’s degree in Statistics from the University of… Continue Reading →

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Prasanna Mainkar   VP, Sales Prasanna has over 25+ years of experience in selling technology, products and consulting services across many sectors including retail to large enterprises. He is an entrepreneur at heart and has worked on developing new markets, geographies, and new products and services. Prasanna leads our efforts in sales and business development. He… Continue Reading →

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John Britto   Director, Product Development John Britto is the Director for product development and delivery. John has 15+ years of experience in enterprise application development and delivery. He has worked in different domains including Retail, Airlines, Banking, Manufacturing and Spatial. John is experienced in Account Management/Project Management; he has 8+ years of experience working with… Continue Reading →

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Nidhi Raj   Director, Applied Behavioral Science Nidhi is a Lead Data Scientist, Consumer Behavior. At Pristine, she leads a team of Behavioral & Cognitive Scientists, Economists, AI Scientists and UX Designers. Her team leverages Behavioral Science and AI to recommend a compelling Customer Experience that optimizes customer engagement and retailer’s performance. This Customer Experience comprises… Continue Reading →

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Heather McKnight   Senior Product Lead Heather has 15 years of experience in Grocery Retail Pricing, Promotions and Category Management. Heather has worked for and consulted with retail chains such Ahold USA, Tops Markets and Giant Eagle. She has evaluated and implemented multiple Pricing and Promotion solutions. Heather has used her deep expertise in pricing to… Continue Reading →

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Ethan Jack   Senior Product Lead Ethan has many years of experience in the retail industry. He has vast knowledge and experience in many aspects of the business including pricing and promotions, merchandising, analytics, and operations. Before joining Pristine, Ethan spent 10 years working for a retailer and was most recently responsible for analyzing and making… Continue Reading →

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Anand Poyekar   VP, Solution Engg. & GM, India Operations Anand has 17 years of experience in Retail enterprise products and solutions development. Anand’s Retail industry expertise includes Pricing, Promotions and Household Analytics. His technical expertise includes Predictive Analytics and Enterprise Technology architecture. He has consulted with and built solutions for clients such as Ahold USA,… Continue Reading →

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Mart Orr Director, Sales & Solutions With his 30+ years of Supermarket experience, Mart is an effective retail professional with substantial expertise in strategic pricing, category management, promotion planning and customer insights. Mart has a proven and consistent track record in applying predictive software technologies for driving measurable business results. He has successfully developed and… Continue Reading →

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Ed Porter   Senior Advisor Ed has over 30 years of experience in retail and CPG consumer insights and analytics. He led Consumer and Business Insights for Ahold USA and previously led Customer Relationship Marketing and then Marketing for Stop & Shop. He started his career in consumer insights at Kraft General Foods and most recently… Continue Reading →

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Shivika Gupta   Senior Data Scientist Shivika possesses 5 years of experience in Data Science, Machine Learning and Predictive solutions. She has built Category & Department Level Forecasting Model, amalgamation of Time Series algorithms and pioneered the creation of Needs Map. Prior to Pristine, Shivika has worked at Dell International Services (Noida, India) as an ETL… Continue Reading →

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Kaustubha Phene   Founder & CEO Kaustubha possesses 30 years of experience in Retail Merchandising, Customer Loyalty, Pricing & Promotion Optimization and POS solutions. He has provided solutions to and consulted with customers in North America, Europe and Asia. In addition to being an entrepreneur, Kaustubha’s expertise spans establishing and managing practices for Strategic Industry Consulting,… Continue Reading →